In 2007, Disney Enterprises re-merged its productions under the name Disney Interactive Studios. To diversify its portfolio, the company re-established itself as Buena Vista Games and divided productions across two publishing labels - Buena Vista Interactive developed titles across multiple platforms for creative content from the numerous businesses within The Walt Disney Company, and Disney Interactive marketed and distributed children's entertainment and learning software.
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Disney Interactive dealt with mass-market, global development, publishing and distribution of interactive entertainment software based on its intellectual property (including Disney characters and other franchises). In its early period, Disney Interactive often worked as a producer rather than a publisher (though it also marketed games on its own for select platforms), establishing strategic development/publishing alliances with interactive-gaming industry leaders such as Sony Computer Entertainment, Nintendo, Activision, Eidos, Konami, Square and Ubi Soft.
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(and before that, simply Disney Interactive), the company is the interactive entertainment arm of the Disney Company's Consumer Products business unit for developing, marketing and distributing a broad portfolio of PC and multi-platform games worldwide, as well as the license holder for externally-developed products featuring Disney entities. Disney Interactive Studios self-publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide.
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